Introduction:
Welcome to the latest and very easy to apply “YouTube Ads” special free report,
designed to take you by the hand and walk you through the process of getting
the most out of YouTube Ads in 2019-20, on behalf of your business.
I’m very excited to have you here, and i know that this will be very helpful for
you.
This special free report will show you step-by-step, topic by topic, and tool by
tool, what you need to know to dominate YouTube Ads, in the easiest way
possible, using the most effective tools and in the shortest time ever.
This special free report is comprised of 7 chapters, ready to show you the latest
YouTube Ad Strategies Through 2019-20.
Well, it’s time for you to start getting the most out of YouTube Ads in 2019-20,
on behalf of your business.
I know you'll love this training.
To Your Success,
Your Name
Chapter 1: What Are YouTube Ads All
About?
As you might already know, YouTube
is part of the Google network, which
is itself a big and very popular
advertising platform.
Google Ads, formerly known as
Google AdWords, is the service within
the Google network that is designed
to allow people and businesses to
create and run their own advertising campaigns.
YouTube Ads are video advertising campaigns that are created and run from a
Google Ads account linked to a YouTube channel. In other words, YouTube Ads
are YouTube videos that are promoted through the Google Ads network.
Basically, any video that is uploaded to YouTube can be an ad. YouTube Ads run
on YouTube, on the Google network, and on partner networks.
The most common type of YouTube ads are pre-roll ads, which are those ads
that play before you watch a video on YouTube.
Those videos are uploaded and promoted by content creators and advertisers,
who connect their YouTube channels to their Google Ads account so they can
easily add their YouTube videos to video ad campaigns on Google Ads.
Video ads on YouTube can roll before a video, during a video, or after a video
ends. Some video ads on YouTube can be skipped by viewers, while some can’t
be skipped. This depends on the type of video ad format chosen by the
advertiser during the campaign setup.
Why Are YouTube Ads Important
In 2019?
There are many more people watching
YouTube videos than TV in 2019. On
average, people from around the
world watch more than a billion hours
of video on YouTube A DAY.
Besides that, content creators from all possible niches are now making a living
on YouTube. Small content creators have audiences in the thousands, while
popular content creators have audiences in the millions.
The average watch time we mentioned plus a content creator’s reach make
YouTube Ads more relevant than any other form of advertising in 2019, including
traditional TV ads and display ads.
How Can YouTube Ads Help Your
Business In 2019?
YouTube Ads are very affordable. You can generate thousands of views and
impressions for as little as $5 a day, whereas a traditional TV ad campaign can
cost you $100,000 or more.
Chapter 2: YouTube Ads Best
Practices For Marketers In 2019-20
YouTube is full of brands and
businesses that have tried and failed
to properly advertise their stuff on
the platform. While some like to
blame saturation over their failure to
get their ad spend back, we believe
that the real reason why so many
don’t do well is because they just ‘set and forget’.
In this lesson we are going to discuss essential YouTube advertising best
practices that any marketer has to apply to succeed in 2019 and beyond!
Put Up A Dynamic YouTube
Channel
YouTube advertising doesn’t start
and end with your video ads. Your
channel is as important as your video
ads, and you can use it as one step in
your marketing funnel.
Chapter 4: Do's and Don’ts
Do’s
Be Consistent With Target
Keywords
Make sure that you use target
keywords that are related to your
offer and the content in your ads.
This will also help you to improve
organic reach.
Make Ads Visually Attractive
Your video ads have to stand out. Remember that thumbnails and companion
banners on search results will be generated by the visual content in your video
ads.
Monitor Performance
Monitor the response to your video ads. Knowing how much engagement and
how many conversions they generate against the number of impressions you
pay for will help you to learn more about your audience.
Always Include A Call-To-Action
We recommend you to add a direct call-to-action to all your video ads to let ad
viewers know what type of action they should take.
Don’ts
Don’t Try To Go Viral
Video ads have a very specific function
which is to achieve a marketing goal, so
don’t try to make your video ads viral in
hopes of appealing to a broader audience.
That will only confuse your target audience!
Don’t Measure Performance Through
Number Of Views
Number of views is an important metric for content creators focused on organic
reach, but not for advertisers, so don’t pay too much attention to it. Instead,
focus on metrics that are relevant to your campaign goals, such as click-through
rates.
Don’t Mix Up Your Audiences
If you have a product that you can sell to a retail audience and to a wholesale
audience, avoid showing the same ad to both audiences. Instead, create one
variation of the same ad for each audience.
Don’t Over Spend
You can get good results if you spend $30 or $100 in most cases, even if you’re
getting a full return on investment. It all comes down to how well you define
your audience and how well you narrow your reach.
Chapter 5: Premium tools and
Services to consider
VidIQ
“VidIQ” is a certified YouTube marketing platform designed to help you scale
your YouTube advertising efforts and grow your channels.
With it you’ll be able to improve your organic reach with YouTube SEO, to
improve paid targeting through insights about the viewing habits and
demographic information of your audience, and to identify keywords that
millions of potential viewers are searching for.
Animoto
“Animoto” is a web-based video marketing tool that will allow you to easily
create videos that get your brand noticed, like an expert.
It lets you create stunning marketing videos in three simple steps, and it
provides you with all the features you’ll need, such as stock media library,
watermark integration, a music library, multiple customizations, and marketing
video templates.
Strike Social
“Strike Social” is an online marketing software powered by machine learning
and artificial intelligence that is built to drive the best results from any YouTube
Ads campaign
It provides you with automated reports, hyper-granular targeting, and on-the-fly
campaign optimizations.
Vyond
“Vyond” is a video-making platform that allows you to create videos easily by
providing you with a selection of templates, sounds, props, and more.
It also helps you to incorporate your videos into your YouTube Ads campaigns.
Biteable
“Biteable” is a video making platform that allows you to quickly and easily
create videos for your YouTube ads.
The Biteable software will help you make video ads to promote a product, to sell
a service, to advertise an event, or to market a course, in just a few minutes!
You’ll only need to select a video ad template, and then you’ll just customize it
with your text, photos, and clips. It doesn’t get easier than that!
Magisto
“Magisto” is a YouTube-certified smart video editor. It’s really easy to use, and
all you have to do is upload your business videos or photos, and to select an
editing style and soundtrack.
The A.I. powered video maker will analyze your content and will edit your video
on autopilot!
It also lets you produce marketing videos that match your YouTube campaign
goals, including brand awareness, lead generation, and sales!
Chapter 6: Shocking Case Studies
Missouri Star Quilt
The “Missouri Star Quilt” company is the world’s largest quilting fabric retailer.
Objective: The company’s founder’s objective was to grow her quilting business
beyond her home town in Missouri.
Strategy: The company’s founder created a series of video tutorials which she
advertised and targeted at viewers watching arts and crafts videos as well as inmarket audiences interested in textiles.
Results: YouTube ads helped the company to reach more than 1 million potential
customers and to make more than 14,000 online sales in the first 6 months of
running ads!
Tuft & Needle
“Tuft & Needle” is a company that sells comfortable, single-piece mattresses at
fair prices.
Objective: The company’s objective was to increase awareness about its
innovative concept of the “universally comfortable mattress” in order to
kickstart sales.
Strategy: The guys behind the company ran video ad campaigns targeted at
people that visited the “Tuft & Needle” website, people looking at real estate
content, and people using search terms such as “best mattress”.
Results: YouTube ads helped the company to make more than $100 million in
sales in a single year!
Tulane’s Closet
“Tulane’s Closet” is a company that manufactures and sells post-surgical pet
garments.
Objective: The company’s objective was to show potential customers the
difference between their products and conventional dog cones.
Strategy: The woman behind the company created video ads where she
showcased her alternative dog cones and how they work. She targeted these
video ads at people searching for pet supplies, veterinarians, and dogs.
Results: YouTube ads helped the company to sell its innovative dog cones to
over 500 veterinarians around the world and to double its sale year by year!
Majestic Heli Ski
“Majestic Heli Ski” is a company that offers helicopter skiing in remote areas of
Alaska.
Objective: The company’s objective was to build a qualified customer base
interested in unmatched ski vacations.
Strategy: The company produced video ads showcasing the experience that it
offered. They targeted these video ads at people in locations where skiing is
popular and at people searching online for ski resorts.
Results: YouTube ads helped the company to boost its customer base by 400%,
to increase sales by 25%, and to generate more than 50% of its customers on
YouTube!
Chapter 7: Frequently Asked
Questions
How Does YouTube Advertising
Compare To Advertising On
Other Platforms?
The difference between YouTube
and other advertising platforms is
that YouTube is great to build brand
awareness, product consideration,
and to achieve other long-term marketing objectives.
This is because YouTube users are not actively looking for products. They’re
looking for entertainment and education. On YouTube, it is a better strategy to
create an explainer video about a product than a direct sales video to pitch the
product.
How Do You Know Whether Your Customers Are On YouTube?
The easiest way to find out whether your customers are on YouTube is by doing
a quick keyword research. You just have to use the keywords and possible
search terms used by people that could be interested in your product or service
to find YouTube videos related to your offers.
If you find lots of videos related to your offers, you have to check how many
views those videos have, because those are the type of videos where you’ll
show your YouTube ads. If there’s lots of people watching those videos, then
you will find a lot of customers on YouTube.
Are YouTube Ads Considered Expensive?
YouTube Ads is considered one of the most cost-effective advertising platforms
on the internet because even $1 can get you a couple qualified views out of a
thousand impressions. And you’ll save even more money if you target your
audience well!
What’s The Fastest Way To Get Your ROI On YouTube Ads?
The fastest way to get your ad spend back is by promoting a service with an
entertaining brand awareness campaign. If you’re selling a service, creating an
entertaining video to advertise it will keep it top-of-mind. You can then expand
that campaign with a video discovery campaign, which will keep your videos
visible in the recommended video feed.
What Factors Outside Of YouTube Can Affect Ad Performance?
The main factor that will negatively affect YouTube ad performance outside of
the video ad is the destination. If your ad is doing its job of sending people to the
URL, but you’re not achieving your conversion goals, then you have to fix
conversion elements in the destination, because it means that users do not find
your website, landing page, or opt-in page attractive.
Conclusion:
We’re thrilled that you
have chosen to take
advantage of our
Special Free Report,
and we wish you
amazing success.
And in order to take
your YouTube Ads even farther, we invite you to get the most out of it by
getting access to the Full Training clicking here (Insert your Front End Offer URL).
Thanks so much for the time you have dedicated to learning how to get the
most advantages from YouTube Ads in 2019-20.
YouTube Ads have come to stay in the market forever.
To Your Success,
Your Name
Top Resources
Videos
https://www.youtube.com/watch?v=GLfy1eBt16I
https://www.youtube.com/watch?v=wAcc1nBScCA
Tools & Services
https://www.bigcommerce.com/blog/youtube-advertising/#history-of-youtube-ads
https://www.oberlo.com/blog/youtube-ads-beginners-launch-first-campaign
Training Courses
https://www.udemy.com/youtube-marketing-course/
https://www.onlinebusiness.org/downloads/youtube-ads/
Blogs
https://blog.hootsuite.com/youtube-advertising/
https://blog.hubspot.com/marketing/youtube-video-advertising-guide
Forums
http://yttalk.com/threads/youtube-ads.260340/
https://mybroadband.co.za/forum/threads/youtube-ads-getting-too-much.992978/
Affiliate Programs
https://www.pointsprizes.com/blog/216/10-best-affiliate-programs-for-youtubers
https://thirstyaffiliates.com/increasing-sales/earn-money-youtube-using-affiliate-programs
Webinars
https://www.youtube.com/watch?v=JyPXo8Hi808
https://www.youtube.com/watch?v=F_Q2KrqvYqQ
Infographics
https://contently.com/2015/02/10/infographic-the-beginners-guide-to-youtube-advertising/
https://www.globalmediainsight.com/blog/why-youtube-advertising/
Case Studies
https://www.youtube.com/intl/en-GB/ads/success-stories/
https://wisemerchant.com/grow-ecommerce-revenue-video-ads
Facts
https://granularmarketing.com/4-facts-you-may-not-know-about-youtube-ads/
https://www.reelnreel.com/20-facts-about-youtube-advertising/
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